Hola!
my name is
Marcela Garcés
I’m an efficient and self-motivated web & digital media designer based in Orlando, FL with vast experience in graphic design, website building, and social media marketing. Adept at creating design concepts that are both functional, and visually engaging, and also with a keen eye for translating design to responsive web development with pixel-perfect accuracy.
Languages
English, Spanish & Portuguese
Personality Type
Human Design
About me
I am a creative problem solver with a passion for personal development, wellness, community building, and connective communication.
With my creativity, technical expertise, and strong interest in health and wellness, I strive to create design solutions that also contribute to the well-being of my clients.
My work is driven by a desire to inspire others and to help them reach their full potential.
I enjoy the pursuit of self-awareness, solving complex problems, and bringing creative visions to life.
I highly value clarity, empathy, and integrity above all else. These ideals guide my approach to problem solving and life in general.
Outside of work I enjoy travel, staying active, making music, and cultivating meaningful connections.
Latest Projects
My latest web design and branding projects are focused on creating a cohesive and modern visual identity for these companies. The website serves as the company’s primary platform to showcase their products and services, and the branding elements I created include a logo, color palette, typography, and imagery.
The inspiration behind my design choices was to create a clean and simple aesthetic that reflects the company’s values of innovation and creativity. I followed a design process that involved research, ideation, prototyping, and testing to ensure that the final outcome meets the needs of the target audience.
The unique features of these projects include a responsive design that adapts to different devices and a user-friendly interface that enhances the user experience.
Experience
With over 12 years of professional experience in web and graphic design, I have cultivated a versatile skill set that bridges creativity and strategy. Throughout my career, I’ve worked with individual entrepreneurs, businesses of all sizes, and non-profit organizations, creating designs and digital solutions that are both functional and visually engaging. My expertise spans a wide range of tools and platforms, including Adobe Creative Suite, Figma, HTML, CSS, and WordPress, enabling me to deliver seamless user experiences across various projects.
Beyond design, I’ve gained significant experience in social media marketing, branding, and strategy. This has allowed me to not only enhance brand visibility but also build meaningful connections and foster a sense of community among audiences. My work often involves developing campaigns and solutions that resonate on a deeper level, driving both engagement and impact.
Additionally, my journey has included co-founding and contributing to projects that emphasize personal development and wellness, where I’ve applied my design expertise and community-building skills to bring creative visions to life. These experiences have reinforced my belief in the power of design and storytelling to inspire connection and growth, both on an individual and collective scale.
- 2023 – Present
Senior Graphic Designer
Clean the world global – full-time
I played a key role in rebranding the company, its sister company CTW Events, and its non-profit partner, The WASH Foundation. Collaborating with cross-functional teams, I redefined and enhanced their visual identities to ensure consistency across platforms. I’ve led the creation of marketing materials, digital assets, and promotional content, developing strategies that effectively communicated each organization’s mission and values. These efforts have strengthened their global presence and unified their brand representation, supporting their shared mission to promote global hygiene and sustainability.
- 2021 – Present
Co-Founder
Somos MarAdentro LLC
MarAdentro, an Orlando-based community organization founded in September 2021, is dedicated to promoting personal development and fostering meaningful connections within the Spanish-speaking community. As Co-Founder, I have been instrumental in shaping the organization’s vision and strategy, leading initiatives in event planning, marketing, design, and community engagement. I conceptualize and execute innovative events, develop impactful marketing campaigns, and create cohesive visual content that reflects MarAdentro’s identity and mission. Through these efforts, I help build a strong, connected community that thrives on shared growth and meaningful experiences.
- 2010 – Present
web & digital media designer
Raíz Creative Studio – Freelancer
This is my branding and graphic design studio. I specialize in branding, website building, and social media marketing. I have worked with a wide array of clients, from small business owners, to contract agency work.
- 2021 – 2023
Senior Designer & Social Media Strategist
Worked with a great team on rebranding the company, rebuilding their website and upgrading their social media presence. Developed marketing ads and social media strategy that saw a great increase in students signing up for their programs. Also branded their sister company How of Happy, built their website from the ground up, and managed their social media/ads strategy.
- 2021 – 2023
Digital Marketing Strategist
I ran paid advertising lead acquisition and e-commerce strategies on Meta and Instagram for medium to large clients. Also, ad promotion and creation, video, content writing, analysis and optimization, and graphic design.
- 2015 – 2017
Lead Front-End Developer
I was in charge of developing the client-facing side of the Modernmeal meal-planning platform from the ground up. Modernmeal is a meal planning application for chefs and health professionals.
- 2014 – 2015
Senior Graphic & UI/UX Designer
Knetik Media – Full-Time
I was leading the design portion of several apps and programs that were developed at Knetik.
- 2010 – 2012
Senior Web Designer
I was in charge of the design department at ProductionHUB, producing e-mail campaigns, landing pages, banners, ads, print collateral, and also doing several reforms to their current website www.productionhub.com
- 2009 – 2013
Junior Web Designer
Collaborated with projects, design landing pages, websites, front-end development HTML/CSS, E-mail campaigns, and keep updated with new trends, techniques and technologies.
Skills
I have become proficient in a variety of design, UI/UX, and prototyping software programs, including Adobe Creative Suite, Figma, InVision, Miro, and Canva, among others; as well as coding in HTML & CSS – allowing me to produce high-quality work with excellent user experience.
I have also acquired experience in related areas such as social media marketing and strategy, allowing me to provide my clients with the best possible solutions.